As Art Director at Spring Health, I shaped a brand that could inspire diverse audiences to invest in their mental health and recognize Spring Health behind their self-empowerment. I lead a team of talented designers and agencies in creating a set of focused brand guidelines, and producing the gamut of print, digital, web, and motion assets.
Websites for each product contained the subtly different graphic elements and overall feel.
Digital paid ads: I also spearheaded A/B testing for messaging, illustration vs photography
Flyers and posters: digital and print
Provider eBooks
Motion exploration: a study in how we bring our illustrations to life. A personal favorite :)
