ART director | rubiconmd
2023
2023
- Led audience and UX research efforts to develop new design system, brand guidelines, and website to drive 30% increase in YOY inbound leads
- Designed assets for several targeted campaigns that spanned paid media, video, web, email, social and live events that delivered 600% ROI on marketing spend
- Crafted custom RFP and series of pitch decks that helped our business development team land $1.5M ARR state contract, and millions more in deals
- Overhauled promotional and educational content for CME webinars which helped to drive up registrations by 200% YOY
- Advised on copy, marketing team budget, and established connection between product design and marketing to unify visuals across all user touch points
- Designed assets for several targeted campaigns that spanned paid media, video, web, email, social and live events that delivered 600% ROI on marketing spend
- Crafted custom RFP and series of pitch decks that helped our business development team land $1.5M ARR state contract, and millions more in deals
- Overhauled promotional and educational content for CME webinars which helped to drive up registrations by 200% YOY
- Advised on copy, marketing team budget, and established connection between product design and marketing to unify visuals across all user touch points
Senior Visual Designer | rubiconmd
2022-2023
- Evolved and elevated assets by initiating design testing, A/B testing, polishing graphic elements, and revamping digital, print, web, and video assets
2022-2023
- Evolved and elevated assets by initiating design testing, A/B testing, polishing graphic elements, and revamping digital, print, web, and video assets
Art director | spring health
2021-2022
- Steered 5-member design team (+ agencies) to create print, digital, and web assets that garnered unprecedented audiences and millions of dollars in revenue
2021-2022
- Steered 5-member design team (+ agencies) to create print, digital, and web assets that garnered unprecedented audiences and millions of dollars in revenue
- Created comprehensive brand guidelines, a brand hierarchy, and overall creative vision that unified the needs of stakeholders across the organization
SENIOR VISUAL DESIGNER | spring health
2021
- Overhauled design workflow, creating cross-functional collaboration between product and brand design teams, and marketing team
- Reimagined design templates, production files, and asset designs across all mediums to maximize efficiency and quality
SENIOR VISUAL DESIGNER | spring health
2021
- Overhauled design workflow, creating cross-functional collaboration between product and brand design teams, and marketing team
- Reimagined design templates, production files, and asset designs across all mediums to maximize efficiency and quality
SENIOR Designer | PROGENITY
June 2020 – June 2021
June 2020 – June 2021
- Conceptualized GTM branding of all new products, digital, print, and packaging design
- Led and trained 3-person creative team to implement WCAG-compliant, accessible designs across all assets and UX
- Designed investor pitch deck and template that raised over $40 million
- Evolved company website, streamlining critical phases of UX/UI
- Led and trained 3-person creative team to implement WCAG-compliant, accessible designs across all assets and UX
- Designed investor pitch deck and template that raised over $40 million
- Evolved company website, streamlining critical phases of UX/UI
Freelance Designer | county of san diego emergency medical services
2022
Designed custom 5-year strategic plan to be used by the County of San Diego
2022
Designed custom 5-year strategic plan to be used by the County of San Diego
Freelance logo and web designer | TAI D. COACHING AND CONSULTING
2021
- Created new logo, graphic elements and custom website for a liberatory leadership coach and consultant: taidixondarden.com
2021
- Created new logo, graphic elements and custom website for a liberatory leadership coach and consultant: taidixondarden.com
freelance digital Designer | TOUGH MUDDER
2020
- Overhauled sales deck with fully-customizable PowerPoint template
2020
- Overhauled sales deck with fully-customizable PowerPoint template
SENIOR Designer | New York Road Runners
2018-2020
- Overhauled sales materials, attracting millions of dollars in partnerships
- Led project teams on tight deadlines to successful completion
- Managed budgets and reduced costs year over year
- Envisioned and implemented efficient processes that increased asset quality
- Collaborated on crafting engaging copy to elevate design
GRAPHIC Designer | New York Road Runners
2009-2018
- Produced all merchandise print and digital campaigns; ads yielded 1,000% average revenue increase on day published
- Designed digital and printed materials including signage, ads, merchandise, infographics, sales decks, books, and environmental installations
- Developed front end of e-commerce site and elevated product visuals
2018-2020
- Overhauled sales materials, attracting millions of dollars in partnerships
- Led project teams on tight deadlines to successful completion
- Managed budgets and reduced costs year over year
- Envisioned and implemented efficient processes that increased asset quality
- Collaborated on crafting engaging copy to elevate design
GRAPHIC Designer | New York Road Runners
2009-2018
- Produced all merchandise print and digital campaigns; ads yielded 1,000% average revenue increase on day published
- Designed digital and printed materials including signage, ads, merchandise, infographics, sales decks, books, and environmental installations
- Developed front end of e-commerce site and elevated product visuals
eBOOK Designer | Columbia University
2019
Designed entire digital book, including cover, chapter headers and interior pages of a 54-page digital guidebook by Columbia University researchers, aimed at a wide, non-academic audience, to bolster networks for school improvement.
2019
Designed entire digital book, including cover, chapter headers and interior pages of a 54-page digital guidebook by Columbia University researchers, aimed at a wide, non-academic audience, to bolster networks for school improvement.
Graphic Designer | NYC Department of Education
2017, 2019
- Reimagined and constructed a series of cohesive composite logos and one-sheet informational handouts for 10 programs across Office of Leadership
- Strategized and designed email templates for the full range of Office of Leadership campaigns
- Produced composite logo for startup program
- Built mechanicals for digital, print, and merchandise production
2017, 2019
- Reimagined and constructed a series of cohesive composite logos and one-sheet informational handouts for 10 programs across Office of Leadership
- Strategized and designed email templates for the full range of Office of Leadership campaigns
- Produced composite logo for startup program
- Built mechanicals for digital, print, and merchandise production
freelance art director | Ruth's Refuge
2019-2020
- Envisioned brand from ground up, producing logo and marketing assets that generated tens of thousands of dollars in donations and grants
- Launched e-commerce platform aimed at donations for refugees
- Managed direct report who served as technical and platform support
2019-2020
- Envisioned brand from ground up, producing logo and marketing assets that generated tens of thousands of dollars in donations and grants
- Launched e-commerce platform aimed at donations for refugees
- Managed direct report who served as technical and platform support
Graphic Designer | DYEHARD FAN SUPPLY
2014-2019
- Launched e-commerce site for world-renowned Unites States Tennis Association, revitalize look of retail virtuals
- Strategized communications plan, copywrite, design digital campaigns and merchandise, and produced signage for marquee Bike New York events, including the TD Five Boro Bike Tour
- Upgraded and developed Bike New York e-commerce site, create product virtuals
- Designed digital campaigns and merchandise virtuals for Riverdance
2014-2019
- Launched e-commerce site for world-renowned Unites States Tennis Association, revitalize look of retail virtuals
- Strategized communications plan, copywrite, design digital campaigns and merchandise, and produced signage for marquee Bike New York events, including the TD Five Boro Bike Tour
- Upgraded and developed Bike New York e-commerce site, create product virtuals
- Designed digital campaigns and merchandise virtuals for Riverdance
Graphic Designer | Cashmere Ventures
2015
- Generated merchandise virtuals and CADs for Samuel Adams and Virgin Sport
- Designed mock-up web pages and presentations visualizing the product virtuals
2015
- Generated merchandise virtuals and CADs for Samuel Adams and Virgin Sport
- Designed mock-up web pages and presentations visualizing the product virtuals
Graphic Designer | Thalamus
2014-2015
- Facilitated in logo and brand development for this innovative start-up
- Designed promotional print materials and created functional mechanicals
2014-2015
- Facilitated in logo and brand development for this innovative start-up
- Designed promotional print materials and created functional mechanicals
Web Designer | Exercise-Intelligence
2009-2014
- Built website for fitness startup
- Developed and maintained website
2009-2014
- Built website for fitness startup
- Developed and maintained website
Education
Pratt Institute | Specialized Studies Program in Graphic Design | GPA: 3.96/4.0
University of Pennsylvania (UPENN) | Bachelor of Arts in Literature | GPA: 3.95/4.0 | Summa Cum Laude
Pratt Institute | Specialized Studies Program in Graphic Design | GPA: 3.96/4.0
University of Pennsylvania (UPENN) | Bachelor of Arts in Literature | GPA: 3.95/4.0 | Summa Cum Laude