As Associate Creative Director at Parsley Health, I oversee all brand design and voice/tone, managing agencies, designers, and copywriters. I also collaborate with the Product and Engineering teams to oversee the brand's application within the product itself.
We're currently working to elevate our website by creating consistency across pages with expressive, elevated visuals, and more inclusive messaging.
Paid social: high-performing UGC and statics that blend science and emotional support.
Organic social: blending arresting visuals with a credible, empathetic, scientific voice that has a point of view.
I defined a new, accessible email design system and templates to streamline our work in lifecycle marketing.
